| 马成战.打造武当绿色柑橘品牌，振兴丹江口库区经济[J].中国果业信息,2014,31(5): |
| 打造武当绿色柑橘品牌，振兴丹江口库区经济 |
| Wudang citrus green brand, the revitalization of danjiangkou reservoir area economy |
| 投稿时间：2013-09-12 修订日期：2013-12-11 |
| DOI： |
| 中文关键词: 丹江口库区 ".武当蜜桔"品牌 水果产品区域公用品牌 武当绿色柑橘品牌 |
| 英文关键词:Danjiangkou Reservoir. ". Wudang tangerine "brand regional public brand wudang green citrus fruit products |
| 基金项目: |
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| 中文摘要: |
| 本文分析了丹江口库区地理环境，对丹江口市\".武当蜜桔\"品牌的培育的经验进行了总结, 在此基础上对水果产品区域公用品牌概念、特征和丹江口库区实施水果产品区域品牌建设利弊进行了探讨, 并对打造武当绿色柑橘品牌提出切实可行的建议和措施。 |
| 英文摘要: |
| Abstract: this paper analyzes the Danjiangkou reservoir area the geographical environment, the Danjiangkou city \". Wudang tangerine \"brand cultivation, summarizes the experience, on the basis of the characteristics of fruit product area public brand concept, Danjiangkou reservoir area and implement fruit product advantages and disadvantages are discussed in this paper, the regional brand construction and the wudang green orange brand with feasible Suggestions and measures are put forward. |
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