| 孔露,张红丽.农户对合作社服务功能满意度的影响因素分析 — 基于宜昌市柑橘专业合作社的调查数据[J].中国南方果树,2016,45(1): |
| 农户对合作社服务功能满意度的影响因素分析 — 基于宜昌市柑橘专业合作社的调查数据 |
| The influence factors of farmers’satisfactory to the service of the professional cooperative association — Based on the survey data of Yichang citrus professional cooperatives |
| 投稿时间：2015-09-25 修订日期：2015-09-25 |
| DOI： |
| 中文关键词: 服务功能 柑橘 农户 影响因素 |
| 英文关键词:service function citrus farmers influence factor |
| 基金项目:国家软科学研究计划（编号：2012GXS4D106） |
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| 摘要点击次数: 2597 |
| 全文下载次数: 2 |
| 中文摘要: |
| 分析影响农户对宜昌市柑橘专业合作社服务功能满意度的因素，为合作社的进一步发展提供参考。通过建立Logistic模型，从农户的特征、农户生产经营情况、合作社的服务等方面对影响农户对合作社服务功能满意度的17个因素进行分析，找出影响农户满意度的关键性因素。分析表明，年龄、文化程度、对合作社的认知、品牌建设、采收仓储服务、深加工服务和信息服务对合作社服务功能满意度有显著的影响。因此要加强信息宣传及培训，促进社员对合作社的认知、联合政府提高合作社仓储功能、积极拓展上下游关系，提高合作社的深加工能力、树立品牌，增加产品附加值。 |
| 英文摘要: |
| In this essay,an empirical research was conducted in the professional cooperative association of the citriculture industry in Yichang.The research methodology employed in this essay includes on-site observation,interviews and questionnaire.Through the establishment of the Logistic Model, we analyzed the 17 variables that have influence on the farmers’satisfactory to the service of the professional cooperative association and figured out the key variables.The 17 variables include the features of the farmers,the production and I operation status of the farmers,the service provided by the cooperative association,etc.. The results of the empirical research indicates that age,education and knowledge about the cooperative association of the farmers,procurement and warehouse service, deep-processing service and information service by the cooperative association all have significant influence on the satisfactory of the farmers.By strengthening information publicity and the training to promote members cognition to the professional cooperative association,Under the government to help improve the cooperative storage capacity,Actively expand relationship between up and down,Improve the processing ability of cooperatives,Build a brand, increase the added value of products. |
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